I'm a marketing strategist, creative thinker and storyteller with a passion for building brands that people genuinely connect with.

My career has taken me from hospitality leadership into destination marketing, retail marketing, community engagement and large-scale event management. Along the way I've led multi-million-dollar marketing budgets, developed award-worthy campaigns, produced community events, built strategic partnerships and helped organizations strengthen their connection with their audiences.

What excites me most isn't advertising.

It's creating experiences.

Whether that's a shopping centre activation, a festival campaign, a nonprofit fundraiser or a local business launch, I love building ideas that bring people together and create lasting memories.

My background in acting and film has also shaped how I approach marketing. Every campaign has a story. Every brand has a personality. Every audience wants to feel something.

That philosophy is at the heart of Signal & Scene.

Today I work with businesses and organizations that need experienced marketing leadership without hiring a full-time executive. I help build the strategy, direct the creative, coordinate the right partners and ensure every marketing dollar works harder.

Because good marketing gets attention.

Great marketing builds relationships.